Access my free step-by-step guide on exactly how to Launch, Grow & Scale your Personal Brand

First Name *

Last Name *

Email *

Phone *

What's your IG handle? *

Select the statement that best describes your starting position *

What investment are you ready to make with a personal brand? *

I agree to Terms & Conditions provided by GOSUBIT PTY LTD. By providing my phone number, I agree to receive text messages from GOSUBIT PTY LTD.

Real Success Stories from Our Community

Learn how others have grown, scaled, and succeeded with Amplify.

@coolinreich

"First month of Amplify I did $10K+ in coaching... Before I was just a hustler, I didn't know how much value I could deliver and how much I could charge for my coaching."

@grantsgrassfed

Before working with Alfie, I had zero confidence in creating content. I didn’t know how to film, edit, or even where to start. He broke it down simply: just start, post every day, and learn as you go"

@kettlebellathletes

"Dang man, I gotta say, I am so grateful that we found you and we jumped on. From inconsistent income to consistent $40K months,"

@tyler.sarkisian

"I just want to thank you for allowing me to go ALL IN and make over $20K/month within 90 days of working together"

@trainingbyscott

"In 2 months I hit over 15K followers, am earning $6000+ USD a month and signed a brand deal with my dream brand, while working 12 hour days. I used to model and do user generated content and none of this happened without building a personal brand."

@jimmygymin

"About to go full time thanks to you. Hit $13K in 2 months of joining amplify, at 2500 followers, starting from zero"

@esthercronin

"I certainly had a limiting belief around whether anyone would actually care about my content. It can be quite hard to put yourself out there. But Amplify gave me the formula to find my unique selling point and build a meaningful business."

@benheskettpt

"And so today is like the first day I didn't have calls, clients, busy schedule. Whatever you had said, like everything you're teaching for the selling, it's it's been working with every single lead that I've gotten. So I haven't not closed a lead since I've been focusing on that with the new offer."

@tall.dan.moves

"Nothing to 4000 followers in 4 days! I came in skeptical. I’d been burned by a previous ‘company coaching’ program and almost didn’t try again. Within weeks inside Alfie’s community, that changed."

@surfwithruben_

"After working with Amplify, I shifted to story-first content, sharing my journey, not just highlights—and everything changed. My first ‘real story’ reel took off (10k views in the first hour), DMs spiked, and I had people asking for coaching".

@spencethegk

When I joined Amplify, I was active on social media but making no money. Four months in, I’ve contracted over $50K and collected $35K+. At first, I couldn’t imagine anyone paying high-ticket prices until my first $1,250 client.

@primetrain

Amplify changed my life. I went from $5–10K months to over $1M in six months with their roadmap, sales funnel, and support. It gave me the foundation to scale, build a 35+ person team, and join a community of like-minded creators. Truly the game changer in my business journey.

@terenceong13

"I was on the fence but this has allowed me to move online. If anyone is sitting on the fence I would recommend taking the leap of faith. I wouldn't change anything inside the program and support and guidance is world class."

@phil.hadfield

"Started posting in May, now at 15K+ followers, wouldn't have got here without Amplify. It's for those willing to do the work and post consistently."

@terencelee

"I went from having a heart attack in the hospital from overworking to making $10K in 10 days using the high ticket method in convert. It's not about working harder. I don't want to work 80 hours even if I want to get paid. I want to work on my own terms"

@williamdurnirk

"I now have 11K followers and signed my first client within 2 weeks of signing up with Amplify with less than 1,000 followers. My focus was making back the money I made now I can properly scale my business"

@elevatewithbreathwork

"These last 30 days have been crazy. 4K on IG and 22K on TikTok. Getting people coming at all angles just from the advice on how to setup an account. Being able to ask you, Ned, and Zedan questions on the weekly Q&A makes this a lot less lonely path.

@iamjakepeterz

"I hit 4K followers after six months of grinding, then joined Amplify. Just one small shift from authority to documentation made my content explode. I finally got the structure I needed, and my growth doubled. Amplify is an unbelievable service, especially if you’re starting out and want real results"

@pascaljdk

“This month we made $43,000 organic pure profit with no paid ads. Our new lead magnet video has a 9 out of 10 sales rate when people see it. Since we last talked, I’ve been posting daily and engagement is strong. The potential to scale right now is really exciting.”

@hypedwithharry

“It started with a simple video that got a few likes, then one that went viral. That moment made me realize the power of talking on camera and being authentic. It’s helped me build a real connection with my audience.”

@kevin.p.cassidy

Started a brand-new account with no social media experience and hit $10K in just 3–4 months instead of the 12-month goal. Credits Amplify’s structure, community, and content checklist for fast success. Says anyone can do it by following the steps, showing up, and staying consistent.

@oscardennis1

Started managing his own social media after joining Alfie’s program, learning strategy and execution through Amplify. Faced an ego check losing some followers and friends early on but realized growth requires posting authentically without fear. Focused on consistency, self-expression, and building a loyal audience that aligns with his vision.

@jennasoneira

After 3 years of trying to grow without success, she joined Amplify and finally found the formula that works. In just 12 days, she grew from 146 followers to over 1,000, with her first post hitting 21K+ views. Through calls and guidance from the team, she gained clarity, structure, and momentum.

@twinshealthjourney

"They say the Amplify check-ins are the best part, keeping them accountable and ensuring they follow through. It helps them feel less alone, supported by someone who’s done the journey before. Seeing the platform’s depth and personal connection gave them confidence it’s real, detailed, and far more than expected"

@alexuscazares

I found the community really inspiring, and investing in it pushed me to take things more seriously. Seeing other people’s results keeps me consistent, and there’s no reason not to succeed with all these resources. I realised I just have to start before I’m ready and follow a clear, strategic approach.

@joseph_locano

Before Amplify, I struggled for over a year to find my niche or create viral content. Joining gave me proven systems, daily calls, and genuine support. I doubled to tripled his income, going from $5K face-to-face to $10–15K/month online. Amplify was life-changing, low-risk, and backed by undeniable social proof.

@blueandkim

"After just two days inside Amplify, we had their most viral post ever by following the content files exactly. Every piece since has performed well. We've love the proactive support, valuable Q&As, and community that always helps with feedback, calling it far more personal and valuable than any other program we've joined"

@paulimp.fit

"Before, I could feel momentum building, views rising, engagement growing, and I kept saying it was only a matter of time. Then one video hit, and everything exploded overnight. Now at 14.7K followers, it’s wild how fast it happened, but it proved consistency always pays off, the breakthrough always comes".

@homemademethod

This week was a real turning point. After months of effort, everything finally clicked, systems, automations, and roles all running smoothly. What once took hours now happens automatically. Output exploded overnight, and for the first time, I can see the full, scalable vision. Amplify has completely transformed our $6M content operation.

@tatianadevogue

"She joined Amplify in April, starting with the 75 Soft Challenge before pivoting to content on cycle syncing after a viral video gained 1.2M views and 20K followers. She’s paused her swimwear brand to realign her goals and plans to pursue a coaching certification to build a science-backed coaching business."

@yogawithethan

"I've been posting for years, inconsistently. Frankly, it was time to get accountability. So, there's the huge piece around, you know, you get what you pay for. The content is really solid. I love beauty and design and people that take their work seriously and don't just create slop. And I could feel that of what I was seeing. Really, really solid. It gives everything from start to finish."

@theianchristianson

"And so now I've been able to grow that to, I think, 16.7k followers since joining. I didn't realize how honestly simple it was to make that money once you just had the proper structure in. Amplify, especially the convert section, did a really good job of that, providing just a very simple structure of you do this, then you do this, then you do this, then you do this, and this works."

@alfredo_candra

" I mean, it's not about creating the content. It's actually it's about a creating community. What I'm doing right now is actually can help someone else."

@tylerengland

"The fact that I just paid my rent in two weeks, it's like, oh, okay. And it's just the start. Like like you said, it's the growth. Like, I love working on things and building them. And now that I've actually seen monetization from it, and then also just like the effect that I've had on people as well, DMs that I've gotten or comments that I've gotten of people just saying like, hey. This is I'm going through something similar and seeing this encouraged me."

@tall.dan.moves

"It's it's growing day by day. A lot of DMs and and traction and likes, and it's totally crazy. Getting some some feedback and knowledge and seeing results from other people. Then of course it's the mentality, is with an Amplify very positive and pushing."

@tomcflower

"A big USP for Amplify is how they have so many massive creators, like, backing it. Kinda hard to, like, create something like that if you didn't have those connections. Amplify is pretty unique in that respect. If you're really serious about wanting to take the risk and, like, leap into something that could potentially change your life, then I would definitely do it."

@bogdan9danilovic

"The biggest thing I think on the beginning of this journey for people is support.When you have community like this, a lot of people support you, a lot of people doing same thing like you. So it's easier to stay consistent and to be, to, not to give up."

@juanfelipefrieri_

"Having an opportunity to chat with someone like Zedan, like Alessio, Haven, and the biggest creators, you know, they have been, you know, in Amplify, and you didn't know that at all."

@maxxsavagee

"Amplify has changed the trajectory of my life and bringing lead flow, which is definitely something I have struggled with. So mixing between documents and my journey, but also being an author. It's a bit of in a hybrid to bring in lead flow and grow my following. I've got access to STS, so that's helped with a lot of the funnels and workflows, which has been good."

@socialstosales

"Even just that that small part of information which we got from you within the first, like, forty minutes of speaking was incredibly valuable to allow us to push past the, you know, six figures per month."

@timsledz

"What I like about Amplify that it's like you have all this all this information just put on a plate for you, you can just kind of consume it. What I what felt nice is that if you actually follow, like, like a plan and a system, is that, you can actually achieve the goals that you had. So if you want a viral video, if that's what you want, you can receive you can you can achieve it."

@earthgrownlindsey

"If you scroll on my Instagram, you can kinda tell when I joined Amplify. My posts changed, like, a lot, like, the style of posting. I really didn't have the confidence, I would say, to, show up, have the, authority almost, if that makes sense..."

@maudsleystrong

"Totally started from scratch. No prior social media experience at all. Followed the system and I mean by May, was launching my offer up to around fourteen thousand followers now on Instagram, purely organic, which is amazing and twenty five clients at this point. So having twenty five clients actually just booked another one this morning..."

@eabhaom

"I presented a sponsorship deck of myself to Garmin. It's insane because I think a lot of people have very negative thoughts of online stuff, especially online courses. And I mean rightly so.

But once you experience these are actually connections that mean something, it goes a bit further."

@walterlazo9

"It all works out very good if you follow the steps. You have to be patient. I had to restart and went back to, you know, the first program. Used to do it, you know, from the scratch, and I saw improvement faster than the first one."

@zwactive

"Point is if you want to build your following, get people looking at your work and your coaching business, you need to learn how to create the the stuff you learn in that course will teach you how to to reach new people. "

@maijaalaukkanen

"I love Amplify, obviously. I love how much the company has improved since I joined because I joined in February. And back then, we had, like, only two coaching calls that were both hosted by Alfie, and I wasn't able to join either. So none that we have calls in every time zone almost every day, and we have so much support in the community is huge."

@jeroenbentvelzen

""What I realized after investing in Amplify, because that was one of my bigger investments, it's not even that much if you would see what's included with the whole community and what I've learned so far... I realized like these things just help you so much faster to go from point a to b. If you yeah. You can figure it out yourself, but this just saves a lot of time.""

Check out more reviews on

Amplify

Why Was This Program Created?

When I first started creating content, I was just documenting my 75 day hard journey.

What happened next?

My audience started growing, network expanded, and people began buying his programs a lot of them. I was trading his knowledge for income.

It was like I'd unlocked the hidden formula: 1) what energised him, 2) what the world needed solving and 3) what would pay him outrageously well.

I began to be paid for who he already was.

Amplify exists to allow more people to be paid for who they are, by lowering the barrier of content creation. If you are stuck on your journey then watch this video:

Community

Who's apart of Amplify?

Over the past year, we've expanded the coaching team significantly, pulling in top entrepreneurial talent, coaches and content creators across the globe.

Meet the Team

Alfie Robertson

Head of Amplification - @alfiegetshard

Founded Amplify in late 2024 after scaling my personal brand and, alongside his business partner @elastaboy, building Purebody into a multi–seven-figure fitness coaching business. Beyond coaching inside Amplify, Alfie sits behind some of the biggest brands in the space, helping build and monetise their audience in profitable online businesses.

Zedan Mutlu

Content Coach - @zedan.mutlu

Part film star, part director, full-time creator, Zedan has built a powerful presence across YouTube and Instagram, known for his unapologetically authentic brand. Beyond content, he runs a thriving fitness coaching business and recently launched his own male grooming line, ByZedan.

Noah Rolette

Content Coach - @noah.rolette

Lifestyle creator and the force behind @rawdawgrunclub, Noah has made a name for himself in the fitness lifestyle space by building communities, hosting standout events, and curating unforgettable vibes. His latest venture, @scaaaamp, is set on redefining the smoking industry.

Ned Wagner

Content Coach -

@nedwagner

Former American Express strategy director and ex-pro footballer, left corporate New York to rebuild his life around health, freedom, and creator-led business. Ned coaches inside Amplify, helping ambitious professionals escape the 9–5, build authority online, and design a life that prioritises health, wealth, and community.

Colin Reich

Content Coach - @coolinreich

A past client of Amplify, Colin has scaled his fitness coaching business to multiple six figures per month while carving out a distinct voice in the fat loss industry after competing as an Ironman. Through his weekly calls, he helps creators develop the mindset and tools needed to succeed and thrive online.

Joe McMahan

Content Coach - @joe.mc.mahan

In just 90 days of joining Amplify, Joe turned his passion for running into a online coaching system that funds his start up @azoia_endurance. Now he also helps creators turn their stories into growth and monetisation inline with their passions.

Paven Gill

Alfie's CD + Content Coach

Paven is Alfie’s Creative Director and a master of content efficiency. Formerly running a large marketing agency with clients including Nike, Adidas, and others, he now focuses on building systems, AI integration, and automation to scale content in a market driven by growing demand.

Adam McCaughey

Alfie's Head of Growth + Sales Coach

Alfie’s right-hand man, having worked on the biggest offers in the industry. Over seven years of experience building backend systems, and co-founder of Scale That Ship, a fully automated infrastructure for online businesses. Between scaling Purebody & Amplify, he runs weekly sessions for the community on sales & scaling.

Founder's Story

Alfie - Climate Consultant to 7-Figure Fitness Coach

In September 2023, Alfie returned home to Sydney after a long stretch of work and booze-fuelled travel. Feeling disheartened by what he had contributed to the world so far, he knew he had more to give. In search of a physical and mental reset, he committed to the 75 Hard challenge, but with one extra rule: he had to post every single day. That decision gave birth to a new IG Account: @alfiegetshard.

Starting with zero followers, no social media experience, no team, no agency, and no budget for ads, Alfie documented the journey. In just 100 days, he grew to 100,000 followers, and by December, he launched his first digital product: a 12-week fitness program priced at $49.99.

Turns out a degree in Marketing & Finance and 3 years of failed startups, was finally paying off.

In my very first month, I hit $40K in revenue!

After that, I quit my job and went all in. Over the next year, I tested nearly every business model in the space, 30-day challenges, in-person events (run clubs and @coffeeandchill), training programs, running plans. I experimented with every platform, pricing model, and offer stack. By the end of 2024, I had partnered with my household and childhood friend @elastaboy, and scaled Purebody into a fitness empire, coaching over 16,000 clients, generating more than $1M in profit, traveling the world and doing it all without spending a single dollar on ads. Pretty surreal to write out!

It wasn’t until late 2024 that I was asked on a podcast to breakdown how I had managed to quit my job, scale an online offer to7 figures, and achieved financial, time, and location freedom all in the space of 1 year.

This sparked a snowball of interest from others who wanted to replicate the success I’d had and learn how to build and monetise their own brand. It started close to home, our friends went from asking, ‘What are you doing?’ to ‘How are you doing it?’

Having always had a passion for teaching, and firmly believing that teaching deepens our own learning, I began showing them the exact blueprint.

They watched as our lives transformed through content, and one by one, they followed the blueprint and began transforming their own.

So why did I create Amplify?

Because I know firsthand what it’s like to crave freedom, purpose, and financial independence and I know the exact steps to get there.

Going from a strategy consultant in Singapore to building a $1M+ business wasn’t luck, it was a repeatable system.

Think of it like learning to drive a car. At first, you’re overwhelmed, pedals, mirrors, gears but once someone shows you how, it becomes second nature.

Building your personal brand is the same.

With the right roadmap, you’ll accelerate faster than you thought possible.

Amplify is the system I wish I had when I started: step-by-step frameworks, proven strategies, and a crystal-clear playbook for growing an engaged audience, turning followers into buyers, and scaling to seven figures and beyond.

If you’re ready to go from side hustle to full-time freedom, from hidden talent to sought-after expert, then welcome to Amplify. Welcome home.

This is where your story begins.

What’s Inside Amplify...

Amplify is built on three core pillars designed to take you from “just another creator” to a profitable personal brand that runs like a well-oiled machine.

Each pillar is a crucial step, and together, they create a system that not only grows your audience but turns that audience into consistent income without sacrificing your time or authenticity.

GROW

Learn how to attract the right audience with content that stands out, builds trust, and sparks real connection. Stop posting and praying start growing with purpose.