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Amplify

Why Was This Program Created?

When Alfie first started creating content, he was searching for a creative escape from my 9-to-5.

What happened next?

He couldn’t have scripted it.

His audience started growing, network expanded, and people began buying his programs a lot of them. He was trading his knowledge for income.

It was like he'd unlocked the hidden formula: what energised him, what the world needed solving and what would pay him outrageously well.

He began to be paid for who he already was.

Amplify exists to allow more people to be paid for who they are, by lowering the barrier of content creation.

Community

Who's apart of Amplify?

Over the past year, we've expanded the coaching team significantly, pulling in top entrepreneurial talent, coaches and content creators across the globe.

Meet the Team

Alfie Robertson

Head of Amplification - @alfiegetshard

Alfie founded Amplify in late 2024 after scaling his personal brand and, alongside his business partner @elastaboy, building Purebody into a multi–seven-figure fitness coaching business. Beyond coaching inside Amplify, Alfie sits behind some of the biggest brands in the space, helping build and monetise their audience in profitable online businesses.

Zedan Mutlu

Content Coach - @zedan.mutlu

Part film star, part director, full-time creator, Zedan has built a powerful presence across YouTube and Instagram, known for his unapologetically authentic brand. Beyond content, he runs a thriving fitness coaching business and recently launched his own male grooming line, ByZedan.

Noah Rolette

Content Coach - @noah.rolette

Lifestyle creator and the force behind @rawdawgrunclub, Noah has made a name for himself in the fitness lifestyle space by building communities, hosting standout events, and curating unforgettable vibes. His latest venture, @scaaaamp, is set on redefining the smoking industry.

Colin Reich

Content Coach - @coolinreich

A past client of Amplify, Colin has scaled his fitness coaching business to multiple six figures per month while carving out a distinct voice in the fat loss industry after competing as an Ironman. Through his weekly calls, he helps creators develop the mindset and tools needed to succeed and thrive online.

Paven Gill

Alfie's CD + Content Coach

Paven is Alfie’s Creative Director and a master of content efficiency. Formerly running a large marketing agency with clients including Nike, Adidas, and others, he now focuses on building systems, AI integration, and automation to scale content in a market driven by growing demand.

Adam McCaughney

Alfie's Head of Growith + Sales Coach

Alfie’s right-hand man, having worked behind the scenes on the biggest offers in the industry. With over seven years of experience building backend systems, he created Scale That Ship, a fully automated infrastructure for online businesses covering websites and funnels, CRM and data management, email and SMS campaigns. He now runs weekly sessions on scaling backend operations for creators and coaches.

Founder's Story

Alfie - Climate Consultant to 7-Figure Fitness Coach

In September 2023, Alfie returned home to Sydney after a long stretch of work and booze-fuelled travel. Feeling disheartened by what he had contributed to the world so far, he knew he had more to give. In search of a physical and mental reset, he committed to the 75 Hard challenge, but with one extra rule: he had to post every single day. That decision gave birth to a new IG Account: @alfiegetshard.

Starting with zero followers, no social media experience, no team, no agency, and no budget for ads, Alfie documented the journey. In just 100 days, he grew to 100,000 followers, and by December, he launched his first digital product: a 12-week fitness program priced at $49.99.

Turns out a degree in Marketing & Finance and 3 years of failed startups, was finally paying off.

In my very first month, I hit $40K in revenue!

After that, I quit my job and went all in. Over the next year, I tested nearly every business model in the space, 30-day challenges, in-person events (run clubs and @coffeeandchill), training programs, running plans. I experimented with every platform, pricing model, and offer stack. By the end of 2024, I had partnered with my household and childhood friend @elastaboy, and scaled Purebody into a fitness empire, coaching over 16,000 clients, generating more than $1M in profit, traveling the world and doing it all without spending a single dollar on ads. Pretty surreal to write out!

It wasn’t until late 2024 that I was asked on a podcast to breakdown how I had managed to quit my job, scale an online offer to7 figures, and achieved financial, time, and location freedom all in the space of 1 year.

This sparked a snowball of interest from others who wanted to replicate the success I’d had and learn how to build and monetise their own brand. It started close to home, our friends went from asking, ‘What are you doing?’ to ‘How are you doing it?’

Having always had a passion for teaching, and firmly believing that teaching deepens our own learning, I began showing them the exact blueprint.

They watched as our lives transformed through content, and one by one, they followed the blueprint and began transforming their own.

So why did I create Amplify?

Because I know firsthand what it’s like to crave freedom, purpose, and financial independence and I know the exact steps to get there.

Going from a strategy consultant in Singapore to building a $1M+ business wasn’t luck, it was a repeatable system.

Think of it like learning to drive a car. At first, you’re overwhelmed, pedals, mirrors, gears but once someone shows you how, it becomes second nature.

Building your personal brand is the same.

With the right roadmap, you’ll accelerate faster than you thought possible.

Amplify is the system I wish I had when I started: step-by-step frameworks, proven strategies, and a crystal-clear playbook for growing an engaged audience, turning followers into buyers, and scaling to seven figures and beyond.

If you’re ready to go from side hustle to full-time freedom, from hidden talent to sought-after expert, then welcome to Amplify. Welcome home.

This is where your story begins.

What’s Inside Amplify...

Amplify is built on three core pillars designed to take you from “just another creator” to a profitable personal brand that runs like a well-oiled machine.

Each pillar is a crucial step, and together, they create a system that not only grows your audience but turns that audience into consistent income without sacrificing your time or authenticity.

GROW

Learn how to attract the right audience with content that stands out, builds trust, and sparks real connection. Stop posting and praying start growing with purpose.

CONVERT

Turn followers into buyers with offers that feel natural, not pushy. You’ll master sales, automation, and messaging that feels good and makes money.

SCALE

Build a business that runs without you doing everything. From fulfillment systems to paid ads, you’ll scale sustainably while reclaiming your time.

Real Success Stories from Our Members

Learn how others have grown, scaled, and succeeded with Amplify.

@coolinreich

"First month of Amplify I did $10K+ in coaching... Before I was just a hustler, I didn't know how much value I could deliver and how much I could charge for my coaching."

@tyler.sarkisian

"I just want to thank you for allowing me to go ALL IN and make over $20K/month within 90 days of working together"

@kettlebellathletes

"Dang man, I gotta say, I am so grateful that we found you and we jumped on. From inconsistent income to consistent $40K months,"

@trainingbyscott

"In 2 months I hit over 15K followers, am earning $6000+ USD a month and signed a brand deal with my dream brand, while working 12 hour days. I used to model and do user generated content and none of this happened without building a personal brand."

@esthercronin

"I certainly had a limiting belief around whether anyone would actually care about my content. It can be quite hard to put yourself out there. But Amplify gave me the formula to find my unique selling point and build a meaningful business."

@jimmygymin

"About to go full time thanks to you. Hit $13K in 2 months of joining amplify, at 2500 followers, starting from zero"

@nedwagner

"8 weeks since joining, I have made about twenty eight thousand dollars, which is kinda crazy to think about because, again, I was making a thousand dollars a month before, but it's been it's been a complete game changer in terms of my business and the the success that I've seen and and how I think about growing it in the future."

@terenceong13

"I was on the fence but this has allowed me to move online. If anyone is sitting on the fence I would recommend taking the leap of faith. I wouldn't change anything inside the program and support and guidance is world class."

@phil.hadfield

"Started posting in May, now at 15K+ followers, wouldn't have got here without Amplify. It's for those willing to do the work and post consistently."

@elevatewithbreathwork

"These last 30 days have been crazy. 4K on IG and 22K on TikTok. Getting people coming at all angles just from the advice on how to setup an account. Being able to ask you, Ned, and Zedan questions on the weekly Q&A makes this a lot less lonely path.

@terencelee

"I went from having a heart attack in the hospital from overworking to making $10K in 10 days using the high ticket method in convert. It's not about working harder. I don't want to work 80 hours even if I want to get paid. I want to work on my own terms"

@williamdurnirk

"I signed my first client within 2 weeks of signing up with Amplify and I didn't even have 1,000 clients. My focus was making back the money I made now I can properly scale my business"

@iamjakepeterz

"I hit 4K followers after six months of grinding, then joined Amplify. Just one small shift from authority to documentation made my content explode. I finally got the structure I needed, and my growth doubled. Amplify is an unbelievable service, especially if you’re starting out and want real results"

@pascaljdk

“This month we made $43,000 organic pure profit with no paid ads. Our new lead magnet video has a 9 out of 10 sales rate when people see it. Since we last talked, I’ve been posting daily and engagement is strong. The potential to scale right now is really exciting.”

@hypedwithharry

“It started with a simple video that got a few likes, then one that went viral. That moment made me realize the power of talking on camera and being authentic. It’s helped me build a real connection with my audience.”