Access my free step-by-step guide on exactly how to Launch, Grow & Scale your Personal Brand

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Why Was This Program Created?

When I first started creating content, I was searching for a creative escape from my 9-to-5.

What happened next?

I couldn’t have scripted it.

My audience started growing, my network expanded, and people began buying my programs—a lot of them.

It was like I’d unlocked a hidden formula: combining my passion for fitness with my background in Marketing & Finance turned into an organic marketing machine.

In my very first month, I hit $40K in revenue!

After that, I quit my job and went ALL IN. Since then, I’ve coached over 16,000 clients, generated more than $1M in profit, traveled the world, and did it all without spending a single dollar on ads. But what truly clicked for me was seeing others succeed using the same methods.

First Marley… then Okan… then Sam… then Seb. One by one, they followed the blueprint and transformed their lives.

Take Okan, for example—he left his engineering job in New Zealand to pursue fitness full-time in Sydney. And now? I’m surrounded by an unstoppable community of creators, all building their personal brands and living life on their terms. (Welcome to the squad, Tom & Kez!)

So why did I create Amplify?

Because I know firsthand what it’s like to crave freedom, purpose, and financial independence—and I know the exact steps to get there.

Going from a strategy consultant in Singapore to building a $1M+ business wasn’t luck—it was a repeatable system.

Think of it like learning to drive a car. At first, you’re overwhelmed—pedals, mirrors, gears—but once someone shows you how, it becomes second nature.

Building your personal brand is the same.

With the right roadmap, you’ll accelerate faster than you thought possible.

Amplify is the system I wish I had when I started: step-by-step frameworks, proven strategies, and a crystal-clear playbook for growing an engaged audience, turning followers into buyers, and scaling to six figures—and beyond.

If you’re ready to go from side hustle to full-time freedom, from hidden talent to sought-after expert, then welcome to Amplify. Welcome home.

This is where your story begins.

Real Success Stories from Our Members

Learn how others have grown, scaled, and succeeded with Amplify.

@coolinreich

"First month of Amplify I did $10K+ in coaching... Before I was just a hustler, I didn't know how much value I could deliver and how much I could charge for my coaching."

@esthercronin

"I certainly had a limiting belief around whether anyone would actually care about my content. It can be quite hard to put yourself out there. But Amplify gave me the formula to find my unique selling point and build a meaningful business."

@marcusmorelli

"Because of your coaching, I just, I understand how Instagram and CapCut work, how the algorithm works. And I've seen it, like I've seen some of my reels hit numbers that like they've never have before. So it's clearly like, I have evidence that it's all, you know, works."