The Content Playbook is the fastest way to get a step-by-step content strategy, tailored to your niche without stressing on what to post next.
Because let's face it - you already know content works.
You've seen the million-view posts…
You've heard the 'gurus' preach consistency…
And you've probably even thought about going viral yourself…
But the part nobody talks about?
What to Actually Post First, Next, and So On.
What the hell to actually post.
What ideas to use... what content performs... when to post it... how to edit it properly...
The Content Playbook changes the game for creators everywhere...
But the Content Playbook flips the script.
We've eliminated months worth of guessing, trial and error, and wasted hours…
Instead with our proven system you'll get:
What niche should you focus on...
What hooks actually stop the scroll...
The best editing techniques to increase watch time and save you time...
Content ideas that turn viewers into paying clients...
And show you how to position yourself so followers want to buy within days of discovering you.
We’re not giving you another lengthy course…
Or asking you to "figure it out" yourself…
Because after building content for 500K+ followers across my own multiple accounts and helping thousands scale their personal brands, I realized something…
More information won't get you where you want to go...
The top 1% of content creators value systems over everything else…
Which is why I'm personally going to hand you everything you need to start building your creator business handed to you on a silver platter.
And once you receive your access to The Content Playbook, creating content becomes easy because all you have to do is follow the frameworks and tools we give you, and BOOM!
You'll be ready to start posting and receiving thousands of views from new followers you can convert into paying clients.
Which means you don't have to spend hours brainstorming what to post, racking your brain in editing, or worrying whether you'll have inconsistent views time and again.
Instead it'll be possible for you to batch create a week's worth of content in 2 hours and still get better results.
Which is how you'll be able to build your audience for the cost of lunch in the city!

This is a MUST have foundation we designed to introduce you to the core elements of successful content creation.
Instead of spending hours figuring out how to edit, just drag and drop your clips into these CapCut templates. The ideas and editing all done for you. Seamless creation in minutes.

Without being able to stand out, your content is toast before you event start. You need to know how to leverage what you already have to become interesting and get traction online.
This Unique Selling Proposition module will help you define this in minutes, and you'll be off to the races.

WE ARE RATED EXCELLENT BASED ON 58 TRUSTPILOT REVIEWS (4.7/ 5.0 STARS)
Learn how others have grown, scaled, and succeeded with Amplify.
@coolinreich
"First month of Amplify I did $10K+ in coaching... Before I was just a hustler, I didn't know how much value I could deliver and how much I could charge for my coaching."
@tyler.sarkisian
"I just want to thank you for allowing me to go ALL IN and make over $20K/month within 90 days of working together"
@kettlebellathletes
"I certainly had a limiting belief around whether anyone would actually care about my content. It can be quite hard to put yourself out there. But Amplify gave me the formula to find my unique selling point and build a meaningful business."
@trainingbyscott
"In 2 months I hit over 15K followers, am earning $6000+ USD a month and signed a brand deal with my dream brand, while working 12 hour days. I used to model and do user generated content and none of this happened without building a personal brand."
@esthercronin
"I certainly had a limiting belief around whether anyone would actually care about my content. It can be quite hard to put yourself out there. But Amplify gave me the formula to find my unique selling point and build a meaningful business."
@jimmygymin
"About to go full time thanks to you. Hit $13K in 2 months of joining amplify, at 2500 followers, starting from zero"
@nedwagner
"8 weeks since joining, I have made about twenty eight thousand dollars, which is kinda crazy to think about because, again, I was making a thousand dollars a month before, but it's been it's been a complete game changer in terms of my business and the the success that I've seen and and how I think about growing it in the future."
@terenceong13
"I was on the fence but this has allowed me to move online. If anyone is sitting on the fence I would recommend taking the leap of faith. I wouldn't change anything inside the program and support and guidance is world class."
@phil.hadfield
"Started posting in May, now at 15K+ followers, wouldn't have got here without Amplify. It's for those willing to do the work and post consistently."
@joe.mc.mahan
"three months after joining Amplify, I'm about to hit ten thousand followers on Instagram, and I have a brand deal with Adidas as well as I'm starting to monetize my following through a coaching business."
@elevatewithbreathwork
"These last 30 days have been crazy. 4K on IG and 22K on TikTok. Getting people coming at all angles just from the advice on how to setup an account. Being able to ask you, Ned, and Zedan questions on the weekly Q&A makes this a lot less lonely path.
@terencelee
"I went from having a heart attack in the hospital from overworking to making $10K in 10 days using the high ticket method in convert. It's not about working harder. I don't want to work 80 hours even if I want to get paid. I want to work on my own terms"
@williamdurnirk
"I signed my first client within 2 weeks of signing up with Amplify and I didn't even have 1,000 clients. My focus was making back the money I made now I can properly scale my business"
@iamjakepeterz
"I hit 4K followers after six months of grinding, then joined Amplify. Just one small shift from authority to documentation made my content explode. I finally got the structure I needed, and my growth doubled. Amplify is an unbelievable service, especially if you’re starting out and want real results"
@pascaljdk
“This month we made $43,000 organic pure profit with no paid ads. Our new lead magnet video has a 9 out of 10 sales rate when people see it. Since we last talked, I’ve been posting daily and engagement is strong. The potential to scale right now is really exciting.”
@hypedwithharry
“It started with a simple video that got a few likes, then one that went viral. That moment made me realize the power of talking on camera and being authentic. It’s helped me build a real connection with my audience.”
This isn't another theory-based course. It's the exact framework I used to go from climate consultant to 7-figure fitness coach in 12 months.
Every step is based on real results, not marketing promises.
You get the same positioning strategies, audience research methods, and content planning system that built my business from zero.
You're getting the blueprint that generated over $1M in revenue, including:
✅ The 6-step framework that got me 100K followers in 100 days
✅ Skip months of trial and error with proven positioning strategies
✅ Algorithm education that works across Instagram, TikTok, and Reels
✅ Complete content planning system + templates you fill out yourself
✅ One content audit/feedback session
All for $29 - less than what most people spend on lunch
Ready to start building your authentic audience?
Stuck posting but not growing?
You might have a positioning problem.
Most creators fail because they're speaking as an authority when they should be documenting their journey.
The playbook will show you exactly how to match your content voice to your match what the algorithm wants from its creators and what to say in front of your audience.
Getting views but no sales?
You have an audience problem.
You're creating content for the wrong people and they aren't converting.
The playbook will walk you through a process of how to analyze your top-performing content, understand who actually follows you and why, then reverse-engineer offers they'll actually buy.
Will this even work for my niche?
The playbook is designed to be used for any niche and experience level.
The system is based on universal principles of positioning, planning, and execution. Whether you're a complete beginner or have followers but can't monetize, this system meets you where you are and gives you the exact steps to get where you want to go.

WE ARE RATED EXCELLENT BASED ON 58 TRUSTPILOT REVIEWS (4.7/ 5.0 STARS)
18 months ago, I was a climate consultant coming home to Sydney after a long stretch of work and booze-
fueled travel.
Feeling disheartened by what I'd contributed to the world so far, I knew I had more to give.
So I committed to 75 Hard with one extra rule: post every single day, no matter what.
That decision changed everything.
Starting with zero followers, no social media experience, no team, and no budget for ads, I just documented the journey.
In 100 days, I hit 100,000 followers. By December, I launched my first digital product - a 12-week fitness program for $49.99.
In my very first month, I hit $40K i rvenu
After that, I quit my job and went all in.
Over the next year, I tested nearly every business model in the space. 30-day challenges, in-person events, training programs, running plans.
I experimented with every platform, pricing model, and offer stack.


By the end of 2024, I had partnered with my childhood friend and scaled our fitness business to coach over 16,000 clients, generating more than $1M in profit - all without spending a single dollar on ads.
The crazy part? I realized I'd accidentally developed a system that worked in any niche.
It wasn't just about fitness. It was about positioning, audience understanding, and authentic growth.
When people started asking "How are you doing it?" instead of "What are you doing?" - I knew I had something bigger than just my own success.
Which is why the Content Playbook exists today.
I took everything that got me from climate consultant to 7-figure fitness coach in 12 months and turned it into a step-by-step framework.
Most creators aren't struggling because they're lazy.
They're stuck because they're trying to copy what worked for someone else instead of building something authentic to their journey.
Everyone's pushing content about authority when they haven't really lived that truth yet, and rather than documenting their journey, but leave you more confused than when you started. But that's not what this is...
The Content Playbook is the exact framework I used - adapted for your niche, your experience level, and your goals.
You'll get the same system that took me from zero to 100K followers in 100 days and $0 to $1M+ in 12 months. So you can :
Build an engaged audience organically
Create content that actually converts to sales
And turn the right followers into paying clients
All without wasting months figuring it out yourself.
You're getting the complete 6-step framework I used to go from 0 to 100K followers in 100 days. This includes algorithm education for Instagram/TikTok, the "Find Your Picasso" creator research method, content planning templates you fill out yourself, iPhone settings and CapCut tutorials, plus one content audit session where I review your work.
The playbook includes one content audit session where you can submit either your content plan or a piece of content for my personal feedback. Beyond that, this is designed to be a complete standalone framework that you can implement yourself.
This is for fitness trainers, enthusiasts, and business owners who want to build an authentic personal brand through content. Whether you're starting from zero or have followers but can't monetize, the framework adapts to your experience level and niche.
You get instant access to the complete Notion-based course immediately after purchase. Everything is available right away - no waiting for modules to unlock.
The complete 6-step framework covering niche selection, creator research, content planning, technical setup, plus templates, tools, and one feedback session. It's all delivered through Notion with video tutorials and downloadable resources.
Most content courses teach theory or give you templates to copy. This teaches you the actual thinking process behind building an authentic brand. It's the exact framework I used in my real transformation from climate consultant to 7-figure coach - not generic advice.
No formal guarantee, but this is the same framework that built my business from zero to over $1M in 12 months. For $29, you're getting the complete system that changed my life.
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