The Art of the Grandslam Offer
Your offer matters more than your follower count. Here's how to craft something so compelling that people want to buy it—even if you only have 100 followers.
Why Most Offers Fail
Most creators make the same mistake: they create an offer based on what they want to sell, not what their audience wants to buy.
They say things like:
"I'll coach you on content strategy" (vague)
"$500/month for weekly calls" (feature-focused)
"DM me to learn more" (low confidence)
A Grandslam Offer flips this. It's specific, outcome-focused, and so obviously valuable that the price becomes secondary.
The Grandslam Formula
A Grandslam Offer has four core elements:
1. A Specific, Measurable Outcome
Weak: "I'll help you grow your audience"
Grandslam: "Gain your first 1,000 engaged followers in 90 days"
See the difference? One is vague hope. The other is a clear destination.
2. A Defined Timeframe
Without a timeline, there's no urgency and no accountability. Grandslam Offers include a clear timeframe—30 days, 90 days, 6 months—so buyers know exactly what to expect.
3. Everything They Need (And Nothing They Don't)
This is where most people overcomplicate. They throw in every possible deliverable to "add value." Wrong.
A Grandslam Offer includes only what's necessary to achieve the outcome. More isn't better—better is better.
4. A Mechanism (Your Unique Process)
This is what makes your offer different from everyone else's. It's not just "coaching" or "consulting"—it's your named methodology.
Examples from Amplify:
The 30-Day Content Sprint (GROW)
The Monetization Sprint (CONVERT)
The ScaleThatShip System (C-SUITE)
Crafting Your Grandslam Offer
Step 1: Identify the Transformation
What's the #1 thing your ideal client wants to achieve? Not what you want to teach—what they want to accomplish.
Step 2: Make It Specific and Time-Bound
"[Specific Outcome] in [Timeframe]"
Examples:
Land your first 3 clients in 60 days
Build a 6-figure funnel in 90 days
Go from 0 to 10K followers in 6 months
Step 3: Name Your Mechanism
Give your process a name. This makes it proprietary and memorable.
Bad: "My coaching program"
Good: "The Client Magnet Blueprint"
Step 4: Stack the Value
List everything included, with emphasis on outcomes over features.
Feature: Weekly group calls
Outcome: Weekly strategy sessions where we map your next 7 days of content and troubleshoot what's not working
Step 5: Add Strategic Bonuses
Bonuses aren't filler—they're pre-emptive objection handlers.
Common objections and corresponding bonuses:
"I don't have time" → Time management templates + batching system
"I'm not techy" → Done-for-you tech setup
"I'm not a good writer" → Content templates library
Pricing Your Grandslam
Here's the truth about pricing: if your offer is genuinely a Grandslam, price is rarely the issue.
Price based on the value of the transformation, not your time:
If you help someone gain 1,000 followers worth $50K in future business, charging $2K is a steal
If you help someone land 3 clients at $3K each, charging $3K is a no-brainer
Pricing Framework:
Entry-level offer: $500-$1,500
Core offer: $2,000-$5,000
Premium offer: $5,000-$15,000
Elite/done-with-you: $15,000+
Testing Your Offer
You'll know you have a Grandslam Offer when:
People ask "how do I sign up?" before hearing the price
You get fewer objections about cost and more about timing
Buyers refer others without you asking
You feel confident (not desperate) when presenting it
Common Mistakes
Trying to serve everyone: Niche down. "I help entrepreneurs" loses to "I help fitness coaches" every time.
Overcomplicating: More deliverables doesn't mean more value. Clarity beats complexity.
Underpricing: Charging too little signals low value. If you're not slightly uncomfortable with your price, you're leaving money on the table.
Your Grandslam Checklist
Use this to evaluate your offer:
□ Does it promise a specific, measurable outcome?
□ Does it include a defined timeframe?
□ Does it have a unique mechanism/process name?
□ Does it include only what's necessary (no fluff)?
□ Does it address the top 3 objections with bonuses?
□ Is it priced based on transformation value, not your time?
□ Can you present it confidently without apologizing for the price?
If you checked all 7, you have a Grandslam. If not, go back and refine.
Need help crafting your Grandslam Offer?
CONVERT includes a full Monetization Sprint where we help you build and launch your Grandslam Offer in 30 days.
